Projects.
Selected destination strategy, tourism development, brand and visitor experience projects across Western Australia.
About Our Work
Our work spans destination strategy, tourism product development, brand positioning, visitor experience, wellness tourism and commercial planning. We work with tourism organisations, government, destinations and operators to identify opportunities and turn them into practical strategies for growth.
Australia’s South West Wellness Tourism Strategy
Client: Australia’s South West
Services: Destination Strategy | Wellness Tourism | Marketing Strategy
Developed a 10-year wellness tourism strategy to position Australia’s South West as a leading nature-based wellness destination. The project included market and gap analysis, destination positioning, product development priorities, industry capability recommendations, a marketing strategy and industry toolkit.
Australia’s South West Destination Brand Development
Client: Australia’s South West
Services: Destination Brand | Brand Strategy | Stakeholder Management
Led the development of the region’s refreshed destination brand, Dream Deeper, working with Australia’s South West, Tourism Western Australia and The Brand Agency to create a stronger and more distinctive regional proposition aligned with Western Australia’s broader destination brand.
Karijini Eco Retreat Wellness Tourism Strategy
Client: Karijini Eco Retreat
Services: Visitor Experience | Retreat Strategy | Wellness Tourism
Developed a retreat and wellness tourism strategy for Karijini Eco Retreat, identifying new visitor experiences, commercial opportunities and a model to position the property as a distinctive retreat venue within one of Western Australia’s most extraordinary natural environments.
Rottnest Island Authority Tourism Product Development
Client: Rottnest Island Authority
Services: Tourism Product Development | Business Cases | Commercial Strategy
Developed commercial business cases for new tourism experiences on Wadjemup / Rottnest Island, combining visitor demand, experience design, pricing, operational requirements and commercial viability to support future product development.
Wooramel River Retreat Wellness Tourism Strategy
Client: Wooramel River Retreat | Tourism Western Australia
Services: Destination Positioning | Wellness Experience | Commercial Strategy
Developed a destination and wellness experience strategy focused on strengthening Wooramel River Retreat’s positioning, visitor yield and future product offering while protecting the authenticity and character of the station stay experience.
Taste Great Southern Event Development Project
Client: Taste Great Southern | Australia’s South West
Services: Event Strategy | Tourism Development | Funding Proposal
Developed a long-term strategy for Taste Great Southern, including event positioning, future growth, delivery models, procurement and funding opportunities designed to strengthen the event’s role within the regional visitor economy.
Heyscape Denmark Wellness Tourism Strategy
Client: Heyscape
Services: Demand Analysis | Visitor Experience | Wellness Tourism
Undertook demand and visitor experience analysis to inform the development of Heyscape’s Denmark accommodation and wellness offering, including opportunities across movement, recovery, nature-based wellness and regional experiences.
Have a destination opportunity to explore?
We work with destinations, tourism organisations and operators to identify opportunities, build stronger visitor propositions and turn strategy into action.