Margaret River Joins the World's Top Wellness Destinations. Here's What That Means for Australian Wellness Businesses.

Australia has been ranked #6 in the world for wellness tourism — and Margaret River has been specifically named on the global stage. With the worldwide wellness tourism market now valued at nearly USD 1 trillion, this isn't just recognition. It's a commercial signal. Here's what the 2026 Travel And Tour World ranking means for Australian wellness businesses, and how to position yourself to capture the opportunity.